Applications

Examples

See the system working together.

Use the examples for composition, scale and visual character, then check the relevant chapter before making a new piece.

The identity in use

Digital communication. A clear division between image, brand and message. This delivered example predates the exact grid; use the current grid for new work.

The same communication in Italian — **Adapted copy.** The visual hierarchy carries across languages.

Environmental design

The TeraRecon booth for RSNA 2026, seen from the front aisle; the view turns around the booth as you drag

RSNA 2026 booth. Drag the view, or use the slider, to explore how the identity works at a larger scale.

Applications from the agency

Use these to understand the visual character. Apply the current chapter guidance when making new work.

Lightbox display: a Bone card with category chips and headline, a lockup bar with the tagline oval, and a spine particle-flow card — Agency guidelines R1 V4, p. 23 Display

Window display: See it through as a headline on a Cobalt card, a Cobalt lockup bar and a lung rendering — Agency guidelines R1 V4, p. 24 Display

Framed poster on a wooden wall: See it through over pale particle flow, a Cobalt edge strip along the top, the Charcoal lockup, and a skull particle-flow card on Cobalt — Agency guidelines R1 V4, p. 25 Display

Website on desktop and phone: headline on the Cobalt Gradient with a heart particle flow and an outlined button — Agency guidelines R1 V4, p. 26 Website

A LinkedIn post and two presentation slides — Agency guidelines R1 V4, p. 27 Social & presentation

Product brochure: Bone cover with an edge strip, a descriptor tag and a particle-flow card — Agency guidelines R1 V4, p. 28 Product Brochure

App icon: the Bone Orbit mark on a Cobalt Gradient tile — Agency guidelines R1 V4, p. 29 App Icon

Environmental: the lockup on glass above a Cobalt band of particle flow — Agency guidelines R1 V4, p. 30 Environmental

Apparel: a Cobalt T-shirt with the lockup, See it through and a heart particle flow — Agency guidelines R1 V4, p. 31 Apparel

More delivered work

A skeleton with coffee in the RSNA table decal — RSNA table decal proof, lookout v4.

Cyan heart particle flow in a web hero — Homepage particle field, September 2026.

The earlier sanitizer logo-and-tagline combination remains provisional. Ask before extending it to new pieces.