Visual identity
Typography
Let the message lead.
Light headlines, readable body copy and a clear change of scale create the hierarchy.
Public Sans
Extra Light · 200
Headlines and sub-headlines
Tracking −0.02 em · leading about 100%
Regular · 400
Body copy
Tracking −0.01 em · leading about 150%
Write and set the headline
clinical intelligence,
and action align
Use sentence case
Capitalize the first word and proper names. Keep headlines left-aligned, with a ragged right edge.
Keep phrases together
Avoid hyphenation and single-word final lines. Adjust line breaks or rewrite for the space.
Choose words precisely
Use “clinical intelligence.” A headline that is one phrase takes no period.
Use capitals inside category chips, product tags and buttons. Keep heavier weights for small labels; use scale and position to separate the headline from supporting text.
Try a headline
Work in PowerPoint
Start with the template
Its fonts, spacing and layouts are already set. Copy a placeholder when adding text.
Keep fonts embedded
Save with “Embed fonts in the file” enabled so Public Sans travels with the deck.
For websites, use the responsive web type scale.